Keyword Research Service
A keyword with impressive volume may be useless if the search results show a different product, audience or intention. A smaller phrase can be far more valuable when it closely matches a service you sell.
Our keyword research and analysis tests each opportunity against your offer, target market and existing website. Closely related variations are grouped into one cluster when they belong on the same page. Terms with genuinely different intent are separated. This prevents unnecessary pages and reduces the risk of keyword cannibalisation.
Local keyword research connects services with meaningful geographic demand. Ecommerce keyword research separates product, category and comparison searches. International SEO keyword research evaluates each market independently instead of translating a UK keyword list. Product keyword research can organise ranges by how customers shop.
PPC keyword research can also be scoped separately. Paid campaigns require consideration of match types, negative keywords, commercial intent and budget, so an SEO list should not automatically be copied into Google Ads.